The company has other criteria that determine how much a creator will earn. A TikTok spokesperson told BI in December that the company was testing its own music-marketing service for creators called Work With Artists. Users with fewer than 1,000 followers aren't going to be as attractive to marketing agencies, but can still join song promotional contests on platforms like Preffy. There are no minimum follower-count requirements to join song campaigns, and music marketers are increasingly turning to micro influencers over big stars to promote tracks. Some marketers are even hiring music producers to create sped up, slowed down, or remixed versions of tracks to boost their popularity on TikTok. Music marketers and record labels pay TikTok creators to include tracks in posts in an effort to make a song take off on the app. Music marketing campaigns: One common way for TikTok creators to make money is by promoting songs in videos. Other options for this cohort of creators include: How to make money with 1,000 to 10,000 TikTok followersĬreators with over 1,000 followers who are 18 years or older can join TikTok's own version of marketing challenges, dubbed "branded missions." As nano influencers, they can also join self-serve influencer-marketing platforms designed to connect brands with creators that have under 10,000 fans. ![]() AR creators can also earn money by making custom effects for brands. AR creators can earn up to $50,000 in a month if one of their effects goes viral. To start earning, a creator's effect must show up in at least 100,000 videos. The requirements to participate in the program are not based on followers, but rather on how many videos a creator's AR effect appears in. TikTok's Effect Creator Rewards program: TikTok offers a specific payment program for creators who make custom augmented-reality effects for its platform. "With challenges, there's a way to actually start the fire." "The initial way influencer marketing would work would be you would go and pay a few people with big followings, but it would be like throwing a few big logs onto a nonexistent fire," Pearpop's cofounder Cole Mason previously told Business Insider. If a creator's video happens to land on TikTok's "For You" page, they could earn a couple hundred dollars from a single post. Getting more "likes" or views can mean bigger payouts. Earnings aren't guaranteed but are instead doled out based on video performance. These contests pay creators for making videos that feature a product, song, or brand message. ![]() Most marketing contests are open to all users, regardless of audience size. ![]() Marketing challenges: Participating in brand challenges on third-party platforms like Pearpop is a simple way for creators with small followings to get paid. Here are the many ways a TikTok user can get paid and how many followers you need to qualify: How to make money with 0 to 1,000 TikTok followers
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